When Rudeness and Luxury Don’t Mix
Thursday, September 4th, 2008
I recently went on a cruise that considers itself to be in the premium market but uses the word “luxury” a lot. The ship itself was quite nice, but the service left a lot to be desired. What was most frustrating was the fact that it all had to do with training.
For example, when I was on deck, I asked for a pizza from the gentleman whose job it is to provide pizzas. When I made my request, he was gruff and acted as if he were doing me the biggest favor in the world by actually giving me a pizza. Clearly, no one had told him that he shouldn’t behave that way.
On my day of departure from the ship, the room steward knocked on our door and then immediately walked in three times, clearly hoping that we had vacated the cabin, even though the deadline for disembarkation was hours away. The mini-bar attendant on that same morning got an early start (7:30 a.m.) of banging loudly on doors, demanding to be let in so he could see if bottles had been removed from the refrigerator.
Who was driving this behavior? My only conclusion was that the staff onboard this ship had been clearly given leeway to act in this manner, even though it was detrimental to the customer experience. Yikes.
Luxury travel advisors can take a lesson from this. If even one person on your staff deems that it’s ok to be rude, or even indifferent in the way they respond to a client, it mars the experience entirely. It takes that bubble you’ve been so careful to put them in and bursts it in the most jarring manner.
My suggestion is that you hold frequent meetings with your staff to ensure that this isn’t happening. Better yet, instill the philosophy of treating the customer like a kid glove in your basic business practices. Sometimes, if people don’t know they shouldn’t be rude they revert to the way they’d react to an annoying sibling or a cousin they’ve grown up with, by treating them casually and familiarly. To a stranger, this can be downright insulting and they’ll certainly question whether “luxury” is a word that should be used to describe your product.










