Questex Names McMahon and Terrero Vice Presidents Within Travel Group
Tuesday, August 5th, 2008Questex Media Group, Inc., publisher of Travel Agent, Luxury Travel Advisor and Home-Based Travel Agent magazines and the Premier Hotels & Resorts directory, announced today it has named John McMahon Vice President/Group Publisher for all travel media properties and Ruthanne Terrero Vice President-Content/Editorial Director for the same group of travel media properties.
McMahon was most recently Group Publisher of Luxury Travel Advisor and Premier Hotels & Resorts. In his new capacity as Vice President/Group Publisher for all travel media properties in the Travel Agent and Luxury Groups, McMahon will have management oversight and responsibility for the group’s sales strategy and operations as well as business development and major account initiatives.
McMahon has more than 10 years of diverse management experience at the company and over 20 years in the travel industry. He has been instrumental in leading new product development and launching initiatives on many of the most successful properties in the Questex Media travel and hotel industry groups.
Terrero was most recently Editorial Director of the Questex Travel Group. In her new role as Vice President-Content/Editorial Director for the Questex Travel Group, she will continue to oversee the existing properties in the Group, while leading the development and implementation of dynamic strategies to acquire, develop, manage and distribute content across all of Questex’s multiple media channels and editorial platforms serving the global travel industry.



Right away, the tone was set with an address to delegates by keynote speaker Robert Frank, wealth reporter for the Wall Street Journal and author of Richistan: A Journey Through the American Wealth Boom and the Lives of the New Rich. Frank dissected the psyche of today’s newly affluent Americans, describing many of them as uncomfortable in their wealth. Often, Frank said, those individuals who make up the top percentage of America’s rich no longer desire to be the “neighbor on the street with the Hummer in his driveway.” Instead, Frank said, today’s HNWIs yearn for life experiences that set them apart from their peers. To illustrate, Frank told the story of a man he met in his research for Richistan who traveled with his family to Antarctica, where they studied penguin migration for 10 days. Not only did his subject enjoy an extravagant 10-day expedition with his family, but when he returned home to regale friends with tales of his family’s journey, no one knew how much he spent to make it happen. Frank’s point: Sell values, not value.